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Passing It On: Craig and 49ers Alumni Invest in the Next Generation

Direct Sportslink · 2026-05-01

For all the yards and championships, Roger Craig has always measured success in part by what gets passed on. As a longtime member of the 49ers alumni community, he has remained a familiar presence at youth football events, camps, and charitable initiatives across the Bay Area and beyond.

His approach with young players mirrors the lessons that shaped him - fundamentals, effort, and respect for the work. He speaks often about the mentors who guided his own path, and about the responsibility that comes with wearing the game's honors.

Community programs give that philosophy a field to stand on, connecting a new generation to the standards of an era that produced champions. For the kids who meet him, the message is simple and direct: outwork the moment.

It is a throughline that ties the player to the man - the same drive that carried him over the top now aimed at opening doors for those coming up behind him.

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